Branding · Graphic Design
deJÖN delivers curated decentralized finance and Bitcoin content for the Turkish crypto community through podcasts, blogs, and newsletters.
They needed a fresh brand with a mascot reflecting their no-nonsense approach. I proposed the hummingbird as a symbol of precision and uniqueness which the team embraced. From there, I designed their visual identity, cover artworks, and marketing assets for digital and print. (2022)
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